On Saturday night, I attend the Juvenile Diabetes Research Foundation (JDRF)’s Promise Ball and was blown away by the success of their Raise the Paddle. This adorable little girl, Emily, delivered the most compelling reason for donors to give.
Let me set the stage. The Raise the Paddle had just been completed and raised at least $300,000 (by my simple calculations). All of three and a half feet tall, Emily walks on stage with a glass jar full of money. The master of ceremonies asks her about the glass jar. Emily (who was diagnosed with type 1 diabetes at the age of 5) tells the audience that she had been raising money to find a cure for her diabetes. She held a garage sale and it raised $62 that she was donating that evening towards funding a cure for diabetes. The M.C. turns to the audience and asks: who will match Emily’s $62? At least one hundred hands and bid numbers fly immediately up into the air –- so many that the M.C. could not call out all the bid numbers and finally had to ask the volunteers to collect all the of the bid numbers to be recorded.
It was impossible not to be moved (to raise your bid number) by Emily’s incredible gesture and passion to find a cure for her chronic disease.