These past weeks I have been investigating ways to engage Gen X and Y as donors. Previously, I have discussed various entry points to engage younger generations in nonprofit organizations:
– Host events for young professionals
– Recruit Gen X and Yers for board & committee roles
– Engage the younger generations using multi-channel communication
– Ask young professionals to engage their peers
– Provide philanthropic resources & trainings
– Offer tiered membership structures (i.e. lower pricing for those with smaller budgets)
In this post, I wanted to focus in on how to create a Young Professionals Event. There are five easy steps to creating a young professionals’ event. First, identify one to four Gen X and Yers who are currently donating their time and treasure (aka donations) to your organization and would be good leaders. Second, create a young professionals’ committee with their help. Ask them to engage five to ten of their peers to sit on the committee. Third, ask the committee to organize and host a young professionals event at your organization. Fourth, provide support and planning of event. Fifth, host a successful event and engage 25 to 100+ new Generation X and Yers in your organization!
So, what does a young professional event look like?
- Choose one evening (6-9 p.m.) mid-week to host your event. Thursdays are pretty popular!
- Choose a location. Your organization is ideal if you have space. Otherwise, choose a trendy restaurant or bar.
- Choose an enticing focus for the event (art, music, etc.) that will attract a younger crowd.
- Charge a minimal entrance fee ($5-15).
- Provide drinks and food. Tip: Engage a local restaurant to host the food gratis.
- Spread the word to Gen X and Yers using social media and other media outlets.
Next post I am going to talk about a great Young Professional Event: Museum of Photographic Arts POP Thursdays!