Solicitation tool: A picture is worth a thousand words

One of my clients, Samaritan Aviation, recently shared this great cultivation and solicitation tool they created on Shutterfly.

The book contains pictures of the people they serve in Papua New Guinea, the medical supplies they have provided including medicine, hospital beds, and a float plane to transport people in critical condition to the hospital (a 45 minute flight vs. 3-4 day walk on foot). The photo book makes a very compelling case for the organization’s work and brings the actual programs – in person – to the potential donors.

Check it out:


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