Fundraising ‘non-events’ are an opportunity for participants to pay for the privilege of not attending a fund-raising event. This is a funny concept if you think about, but perhaps an effective one for both the charity and the individual attendee.
Special event fundraisers are very expensive and extremely labor intensive on the nonprofit side. For attendees, they are expensive. There is the ticket price, the cost of the dress or tux, shoes, accessories, hair cut, make up, etc. By not hosting the event, the charity and the attendee saves money.
Here is a great example:
The question is: would a mailed appeal like this inspire you to give like you would when you are attending an event?