Direct Mail, stewardship

Say “thank you” before you say “please”

Great stewardship of donors doesn’t always mean just saying “thank you” after they give you a donation. It means saying thank you all year long.

With the year end appeal upon us, we need to remember to say “thank you” before we say “please”.

The Living Coast Discovery Center sent out the postcard below as a “thank you” to all of their donors and supporters at the beginning of November. It was in preparation to send these same folks the direct mail appeal in December.

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