I recently received this fundraising appeal from Opportunity International in the mail.
In my humble opinion, they did a terrific job with this appeal.
The messaging is simple: girls are not in school.
The donor can help change this: $1 a day will allow girls to go to school.
The keys to their success:
- Pictures of the girls that a donor will support
- Facts to build the case for why support is needed
- Opportunities for donors at multiple dollar amounts: $20 for school for one month, $80 for one trimester, $160 for 2 trimesters, etc.
- Beautiful lay out that is simple to read and understand quickly
- Dynamic colors and design
The only negative feedback I could provide was that the mailing was probably very expensive to design, print and mail.