Direct Mail

Direct appeal winner: Opportunity International

I recently received this fundraising appeal from Opportunity International in the mail.



In my humble opinion, they did a terrific job with this appeal.

The messaging is simple: girls are not in school.

The donor can help change this: $1 a day will allow girls to go to school.

The keys to their success:

  • Pictures of the girls that a donor will support
  • Facts to build the case for why support is needed
  • Opportunities for donors at multiple dollar amounts: $20 for school for one month, $80 for one trimester, $160 for 2 trimesters, etc.
  • Beautiful lay out that is simple to read and understand quickly
  • Dynamic colors and design

The only negative feedback I could provide was that the mailing was probably very expensive to design, print and mail.

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