Giving USA 2014 Report Released!

 

2013 contributions by source

According to Giving USA 2014 Report:

  • A total of $335.17 billion was donated to nonprofits in the United States in 2013 –  almost a $19 billion increase from 2012. This is also a good sign of the recovery and getting closer to the $344 billion raised in 2007 before the economy crashed.
  • The largest component of charitable contributions is Individual Giving with an estimated $241.32 billion, or 72% of the total, in 2013.
  • As a fundraiser, we need to take note that individuals will always be our best and biggest source for donations. This information should encourage us to start or continue building relationships with the individuals in your organization.
  • Not surprisingly, corporations have the lowest contribution overall – just 5%. Unlike individuals, corporations give to nonprofits to receive marketing benefits – both in visibility and positive exposure to the community.

 

2013 contributions by recipient organization

According to Giving USA 2014 Report:

  1. As it has been the case for 59 years, Religion received the largest share, with almost one-third (31%) of the total – a drop of 1% from the previous year.
  2. Education received the second-highest share, at 16% of the total, an increase of 3% from 2012.
  3. Human Services organizations include those responding to the economic crisis with emergency care and supplies is the third top recipient organization this year at 12%.
  4. Gifts to grantmaking private, community, and operating foundations are estimated to be the fourthhighest ranking recipient category, with 11%  of all charitable giving – up 1% from the previous year.
  5. Health Organizations received an estimated 10% of giving; up 1% from 2012.
  6. Public-Society stayed the same as the previous year with 7%.
  7. Arts organizations have ranked in 7th place for well over a decade at 5% of all charitable giving.
  8. International Affairs organizations rose this year to 4%.
  9. Environment/Animals were at 3%.

 

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