A Picture is Worth a Thousand Words: How-to-Instagram-for-Good

Did you know that 53% of donors will leave a nonprofit because of a lack of communication

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Thanks to our modern technology, nonprofits can communicate in less than 140 words and with one photo to keep donors engaged. Instagram is a simple as snapping a photo and sharing it online. The key to making it an effective strategy to communicate with current and potential donors is the messaging of and with the photo. Here are my TOP 8 WAYS TO UTILIZE INSTAGRAM to thank and communicate with current donors AND engage potential donors, AND solicit donations for your organization. Check out how Charity:Water does it!

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Screen Shot 2015-03-02 at 10.03.02 AM

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#1 Share the NEED for your organization.

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Charity Water Instagram Post Need

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#2 Ask for a DONATION to support the NEED.

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#3 Share SUCCESS stories that are a result of a DONATION.

.Charity Water Instagram Post Success Story 1

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Charity Water Instagram Post Success Story 2

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#4 THANK your donors for the DONATION.

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#5 Give updates on your PROGRAMS that are a result of a DONATION.

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#6 Point followers to read your BLOG about the organization’s PROGRAMS.

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Charity Water Instagram Post Blog

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#7 Promote your organization’s PRODUCTS for sale that will support PROGRAMS.

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#8 Show off the CELEBRITIES who support your cause to encourage others to DONATE.

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Charity Water Instagram Post Celebrity

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