Tis the season for your year-end appeal… it is the most wonderful time of the year to fundraise. Below are the 10 MUST DO key elements of a year-end appeal.
#1 Compelling story in the letter about a recipient of your organization’s services.
#2 Eye catching facts and figures since most readers will simply skim the letter, highlight what you want them to actually read.
#3 Let donors know the specific item of support the donation amount will go towards.
#4 Suggested donation amounts, last donation made and amount + $1 for $1 donation match.
#5 An opportunity for the donor to give ongoing through a monthly contribution.
#6 Offer the donor an opportunity to make a donation on behalf of another person as a gift.
#7 Link to 0rganization’s donation web page because so many donors give online – even in response to a direct mail appeal that appears in their snail mail.
#8 Envelope addressed to nonprofit for donor to return their donation card and check/credit card number
#9 Clever statement on the outside of the envelope to get the recipient to open the letter.