As you prepare for your year-end giving campaign, make sure that your donation web page is set up for successfully receiving donations. Check out Stay Classy’s suggestions:
- Priority #1. Make sure people will get through your donation page!
- Priority #2. Limit external navigation!
- Carrying over your branding, messaging and imagery to the donation page maintains all the emotion that motivated site visitors to donate in the first place.
- Branded donation pages raise 6x the amount that generic pages do.5
- The average donation to a branded checkout page is 38% larger than that of a generic page
- Offer three or four suggested giving levels along with the option to type in an amount of their choice: $100, $500, $1,000, $______