Gala season is in full swing this spring and I would like to highlight some beautiful invitations that I’ve collected over the years. An invitation if your organization’s calling card to a potential attendee. While email has taken over many arenas where nonprofits have typically utilized snail mail – and I don’t argue the costs savings – I do recommend a beautifully designed and printed invitation for your organization’s signature annual fundraising event.
The four components of a charity event invitation:
- Response card (with opportunity to donate)
- Response card envelope
Mail out invitations 6 weeks ahead of time to all past attendees and new donors or contacts gathered over the past year. Hopefully over half of attendees will have already been confirmed before you send the invitation because your gala committee has been successful in selling tables.
Former client, Alzheimer’s Association of San Diego, incorporated a design that speaks directly to their mission with a beautiful and moving image on the cover.
Former client, San Diego Children’s Discovery Museum, sets a theme each year for their gala and corresponds the theme to their invitation.
The Museum of Contemporary Art’s Monte Carlo event 2014 invitation was sleek and cool, like 007 cool. Who doesn’t want o be part of the “jet set” crowd for a night?