The Four Elements Your Organization Needs to Succeed at Capital Campaign

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A Planning Study is based on four Predictive Indicators for Success that aid in determining how an organization can be successful.

advocate-pink-dot-iconAn urgent and compelling case for support motivates constituents to make the number and size of contributions necessary to meet a significant campaign goal. It must have:

  • A reason for raising money that clearly reflects the vision and mission of the organization.
  • A timeframe for raising money that correlates to addressing a critical need and/or maximizing a unique opportunity.

During the Planning Study, Compass assists the organization in articulating these important details in a Preliminary Case Statement. The Preliminary Case Statement will explore the funding potential of the proposed campaign and serve as a precursor to developing a comprehensive Case for Support. The Case for Support will be created after the Planning Study is completed and will clarify the organization’s mission; communicate the vision for the future; and identify specific campaign goals and objectives.

lead-donor-pink-dot-iconPhilanthropic potential is a measure of the ability of the organization to secure contributions of specified amounts in the right proportion in relation to an established campaign goal. The feasibility of successfully achieving the proposed campaign goal is tested by gathering feedback from interviewees about the size and number of gifts needed to meet that goal. The gifts necessary for success will be depicted in a gifts chart based on the results of similar successful campaigns. This test will provide the information to establish a challenging yet achievable goal, and to develop a refined gifts chart as campaign implementation moves forward. The gifts chart will become the roadmap to winning the campaign on paper.

board-chairs-pink-dot-iconDedicated and committed volunteer leaders set the philanthropic example and provide access to other individuals who can make decisions about how much to invest in the organization’s future. Volunteers are the key to maximizing the available philanthropic dollars within the constituency. Compass evaluates the willingness and readiness of volunteers to transform good intentions into meaningful actions. It is imperative that volunteers for the organization make this campaign a priority.

 

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Strategic resource investment requires adequate internal resources to implement a successful campaign over and above the on-going development work being conducted. Separate resources must be allocated and a separate campaign budget must be developed to ensure campaign success. The study explores the availability of resources to support a campaign.

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