There are 4 elements to a successful campaign. For the overview of all 4 elements, check out my blog here. This blog will focus on the 4th element: Campaign Leadership.
There are a number of leaders that you will need to successfully complete a capital campaign.
- Makes the lead gift to the campaign
- Publicly announces his/her/their gift within their networks to encourage others to give through example
How to find the lead donor? Often the lead donor is an individual or couple who is a current donor to the organization and has giving capacity beyond their annual donation
The Board Chair
- Makes the first gift to the campaign to set the example for the whole board.
- They inspire and challenge everyone to be involved with the campaign by making the organization a top philanthropic priority
- Makes solicitations
- Opens doors, make introductions, and cultivates relationships with donors
- Actively thank donors and participate in stewardship
Role & Responsibilities:
- Makes a significant lead gift to the campaign
- A known leader in the community, especially in affiliation with the organization
- A leader within the organization
How to find a campaign co-chair? Often your organization’s current board chair becomes the campaign chair or potential chairs are identified and recruited during the feasibility study process.
- Small and mighty is good (6-12 people)
- Makes a significant gift to the campaign
- Attend monthly meetings
- Host home parties
- Invite their friends and networks to cultivation events
- Solicit donors for the campaign
- Note: Members will cycle on and then off, renewing the campaign’s energy and outreach. New members will need to be continually recruited
How to find a campaign committee members? Committee members can be current board members, current donors, active volunteers, and individuals who have vast networks.
- Manage the campaign donor list
- Create the campaign brochure and all donor communication documents (with input from campaign chairs and committee)
- Manage the receipt and payment on campaign pledges
- “Staff” the campaign committee by creating agendas and materials; follow up from work created at the committee meetings
- Note: Often an additional development staff member is needed during the campaign in order to support ongoing annual fund efforts as well as launch new campaign fundraising efforts
- Positively represent the project in the community
- Utilize their community standing and influence with local politics and/or community groups
- Serve as a campaign spokesperson
How to find a campaign advocate? Advocates can be found within the organization’s current volunteer pool or they can be a very visible community member that is recruited to advocate for the campaign.