Capital Campaigns, stewardship


The final phase of any capital campaign is the Celebration of meeting (or exceeding) the goal and recognizing all of those involved who made the campaign a success. The University of San Diego (USD) just finished an eight-year comprehensive campaign, Leading Change: The Campaign for USD, to raise a total of $300 million+. The comprehensive campaign raised funds for 3 different “buckets”:

  1. $79 million Capital Projects
  2. $55 million+ Endowment.
  3. $181 million+ Programs, Centers and Institutes

USD has done an excellent job “celebrating” their campaign by recognizing the major contributors to the campaign – volunteers and donors – as well as the impact that the funds will enable.

The University reported out their success in three ways.

Recognize ALL Donors.

Over 38,500 individuals gave to the campaign. Of these, 10,600 were students!

Following the 80/20 rule of campaign fundraising, 80% of the gifts came from 20% of the individuals who gave. In USD’s case, there was approximately 7,700 donors who made major gifts to the campaign. The top donors recognized by USD include Darlene Shiley ($20M), Don and Ellie Knauss ($10M), John and Rafaella ($10M), John Belanich ($10M), Bob and Betty Beyster ($8M), as well as Ron and Alexis Fowler, multimillion-dollar gift ($5M assumed). Just these SIX (!) donors gave 21% of the total campaign goal ($300M).

To recognize the many, many donors who gave small (and meaningful) gifts to the campaign, USD created a couple of infographics. The purpose of these images was for the donor to be able to say “I’m that person, right there.”

This infographic shows the break down of donors by geographic region and their affiliation with the University.

Screen Shot 2018-10-01 at 11.50.59 AMScreen Shot 2018-10-01 at 11.50.38 AM
Define what $300 million will do for the University by describing IMPACT.
Screen Shot 2018-10-10 at 12.48.10 PM
While the campaign raised funds to build these brick and mortar structures around campus, it really is impacting the lives of students, teachers and visitors. In this article entitled, Reverberating Impact, USD tells the story of the personal impact – which is the main reason donors give.
Screen Shot 2018-10-10 at 12.54.17 PM.png
Recognize and Thank Volunteers.
To successfully plan, launch and finish a campaign, it takes a “village”. Make sure to thank everyone from you Honorary Campaign Chair (Darlene Shiley) and Campaign Chair (Jamie Powers), to the Campaign Committee, and to every volunteer that helped in one way or another.

Fundraising Notes

For insight into the actual fundraising for the campaign, I suggest reading this interview with USD’s Chief Fundraiser, Dr. Timothy O’Malley, who said of his role in the campaign:

“Enabling donors to make a difference

by helping them figure out the best way

to have an impact is a real privilege.”

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