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The Courtship of Cultivation

Love is in the air and cupid is working his magic this month. You, too, can play matchmaker by “matching” donors to your nonprofit organization. Read on to find out how to make philanthropic love matches.

As fundraisers, we know the key to major gifts is:

The right potential donor asked by the right person in the right way at the right time for the right request in the right amount.

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