Campaign Leadership

There are 4 elements to a successful campaign. For the overview of all 4 elements, check out my blog here. This blog will focus on the 4th element: Campaign Leadership. There are a number of leaders that you will need to successfully complete a capital campaign. Lead Donor Makes the lead gift to the campaign…

The Four Elements Your Organization Needs to Succeed at Capital Campaign

A Feasibility Study is based on four Predictive Indicators for Success that aid in determining how an organization can be successful. An urgent and compelling case for support motivates constituents to make the number and size of contributions necessary to meet a significant campaign goal. It must have: A reason for raising money that clearly reflects…

The Phases of a Campaign

  I am often asked, about the phases of a capital campaign and when a campaign should “go public”. There are four distinct phases of a campaign. The first is the planning phase and this is by far the longest phase of all four. The planning phase begins when the nonprofit Board of Directors and Staff members…

Campaign Volunteer Leadership: The Good, The Bad, The Ugly

By Renee Fitzgerald   I was fortunate to host a panel discussion at the USD Governance Symposium last week with three incredible panelists: Jay Hill, CEO, Library Foundation ($185 million capital campaign) Dr. Tim O’Malley, VP External Relationship ($300 million capital campaign) Don Stump, CEO, North County Lifeline (launching a campaign)   My panel of…

The Leaders Behind the Library

Volunteer Leadership takes many different forms during a campaign. The San Diego Public Library raised an astonishing total of $185 million. At the time, it was the largest Library campaign in the history of libraries. Although much talked about What you may not know is that $20 Million of that total was raised in the…

The Phases of a Capital Campaign

A capital campaign is a time-limited effort often conducted in phases by a nonprofit organization to raise significant dollars for a specific project. Often the money raised is to fund the acquisition, construction, or renovation of a building. Sometimes, capital campaigns are used to build an endowment for the future. Here are the typical phases…

Capital Campaign Killed the Annual Fund

I have the song “Video killed the radio star” buzzing through my head right now. It seems appropriate for the title of this blog: Capital Campaign Killed the Annual Fund. When preparing for a capital campaign, one of the poignant discussions is how the capital campaign will cannibalize the annual fund. Often, I will advise…

Capital Campaigns: When the Going Gets Tough

The launch of a capital campaign is exciting and filled with hope. Six- and seven-figure dollar gifts are being solicited pushing you quickly towards your financial goal. Like my clients, I am inspired during this time and caught up with the fever of success. At a certain point, the large donations have all been solicited…

The Raising of Money

Recently, I read The Raising of Money by Jim Lord to prep for a Board meeting client training. Although the book is extremely short and an easy read, I went ahead and made a Book Summary (below) as a cheat sheet just in case any of the Board members did not get a chance to speed read the…