In fall of 2017, Sierra Nevada Journeys (SNJ) hired The Fitz Team to provide The Smarter Way Campaign services. What are the Smarter Way Campaign services? Read about it here. Sierra Nevada Journeys' capital campaign goal is to raise $5 million to purchase Grizzly Creek Ranch where they have been hosting their summer camps and… Continue reading Why Go the Smarter Way?
The final phase of any capital campaign is the Celebration of meeting (or exceeding) the goal and recognizing all of those involved who made the campaign a success. The University of San Diego (USD) just finished an eight-year comprehensive campaign, Leading Change: The Campaign for USD, to raise a total of $300 million+. The comprehensive campaign raised… Continue reading Celebration
There are 4 elements to a successful campaign. For the overview of all 4 elements, check out my blog here. This blog will focus on the 4th element: Campaign Leadership. There are a number of leaders that you will need to successfully complete a capital campaign. Lead Donor Makes the lead gift to the campaign… Continue reading Campaign Leadership
One of the fundraising trends we are seeing in the nonprofit sector when it comes to fundraising is the launch of capital campaigns. Part of the reason is due to the positive economy making it the "right time" to conduct a major fundraising campaign because donors are doing well financially. So, when is the right… Continue reading Timing is Everything: When is it the right time to launch a capital campaign?
A Feasibility Study is based on four Predictive Indicators for Success that aid in determining how an organization can be successful. An urgent and compelling case for support motivates constituents to make the number and size of contributions necessary to meet a significant campaign goal. It must have: A reason for raising money that clearly reflects… Continue reading Conducting a Successful Capital Campaign
I am often asked, about the phases of a capital campaign and when a campaign should "go public". There are four distinct phases of a campaign. The first is the planning phase and this is by far the longest phase of all four. The planning phase begins when the nonprofit Board of Directors and Staff members… Continue reading The Phases of a Campaign
By Renee Fitzgerald I was fortunate to host a panel discussion at the USD Governance Symposium last week with three incredible panelists: Jay Hill, CEO, Library Foundation ($185 million capital campaign) Dr. Tim O’Malley, VP External Relationship ($300 million capital campaign) Don Stump, CEO, North County Lifeline (launching a campaign) My panel of… Continue reading Campaign Volunteer Leadership: The Good, The Bad, The Ugly