The best return on the investment of a corporate sponsor is helping out the charity, but it doesn’t hurt if they receive a few (or more) perks! The best sponsorship packages offer value to the sponsor through the following strategies. First Strategy: Provide a ROI Obviously, the biggest Return on Investment (ROI) for a sponsor is … More Top 3 Strategies to Win Corporate Sponsors
Corporate philanthropy works best when there is a true partnership in place. As we know from my Huff Post article, there needs to be a return on the investment for the corporation. What if the ROI brought not only dollars, but also volunteers and meaningful skilled labor to the organization that directly benefitted the nonprofit’s … More TeamBuilding through Corporate Philanthropy
Join Me as panel moderator of Corporate Philanthropy: How can nonprofits effectively engage corporations in philanthropy that will positively influence their bottom line? at the North County Philanthropy Council Luncheon on Friday, May 1, 2015 at 11:30 a.m. at the Sheraton Carlsbad. Interested? More info and registration here. The business of philanthropy tends to rely on an … More Corporate Philanthropy: How can nonprofits effectively engage corporations in philanthropy that will positively influence their bottom line?
Check out my new Huffington Post blog about ‘donor-consumers’.
When the economy began to turn for the worse, nonprofits saw their corporate partners pull back on their giving. While, corporations don’t give for the “tax-deduction”, they enjoy the community visibility can receive for their donation often in the form of an event sponsorship. The corporations association with doing good work in the community can … More If the Shoe Fits: The Changing Face of Corporate Philanthropy
“Fans of our wine buy and drink our wine because they love it. The philanthropic component is a bonus to them.” -Kat McDonald, Art+Farm Wine, Napa, CA In recent years, winery philanthropy has increased by making donations to designated charities through their sale of wine. Interesting concept. In most cases, a certain … More Pinot Noir Philanthropy? Wineries “Doing Good” With Profits.