Tis the season for your year-end appeal… it is the most wonderful time of the year to fundraise. Below are the 10 MUST DO key elements of a year-end appeal. #1 Compelling story in the letter about a recipient of your organization’s services. #2 Eye catching facts and figures since most readers will simply skim the letter, highlight what … More The Best Nonprofit Direct Mail Pieces
“If you want people to understand and identify with a complicated concept, tell a story about it.” -Donald Miller, Author and Storyteller This video demonstrates that how you tell your story will change how people will respond – and will result in donations to your nonprofit organization. Andy Goodman, author of Why … More “Heart String” stories: Telling Your Organization’s Story
While online giving constitutes only 10% of total philanthropic giving, the average online gift is $146 vs. the average direct mail gift is $38. This build a pretty strong case for your organization to conduct fundraising online. While social media is a wonderful way to help promote fundraising campaigns – it is the messenger, not the … More Social Media and Fundraising
When I was consulting at Alzheimer’s Association, we partnered with one of our key volunteers and donors to create a Mother’s Day Appeal. This was a beautiful way to pay tribute to her mother who has Alzheimer’s but also to reach out to other daughters and family members who have a mother (or father, aunt, … More Mother’s Day Appeal
When your hand is out asking for donations, it is always nice to have a beautiful letter to express why you need donations and how a donor can help your organization. These beautifully crafted letters take time and creativity to author. To give you a head start, I’m posting my sample donation letter to give … More Sample donation request letter and donation card
Once you received all of your year end donations, it is time to say “thank you”! Great ideas include: 1. Personalized handwritten thank you notes. This one was the best one received from my dear little friend Sage: 2. Pick up the phone. In this technological age, we tend to utilize email or texting to send … More Thank you! Gracias! Grazi! Toe Chie! Merci!
I recently received this fundraising appeal from Opportunity International in the mail. In my humble opinion, they did a terrific job with this appeal. The messaging is simple: girls are not in school. The donor can help change this: $1 a day will allow girls to go to school. The keys to their success: Pictures of … More Direct appeal winner: Opportunity International