The Best Nonprofit Direct Mail Pieces

Tis the season for your year-end appeal… it is the most wonderful time of the year to fundraise. Below are the 10 MUST DO key elements of a year-end appeal.    #1  Compelling story in the letter about a recipient of your organization’s services. #2 Eye catching facts and figures since most readers will simply skim the letter, highlight what … More The Best Nonprofit Direct Mail Pieces

“Heart String” stories: Telling Your Organization’s Story

“If you want people to understand and identify with a complicated concept, tell a story about it.” -Donald Miller, Author and Storyteller     This video demonstrates that how you tell your story will change how people will respond – and will result in donations to your nonprofit organization.   Andy Goodman, author of Why … More “Heart String” stories: Telling Your Organization’s Story