Annual Fund Giving for Independent Schools

Fitz Nonprofit Consulting has been fortunate to work with over a dozen private and independent schools. One of the great challenges for these schools is fundraising. Parents of students are the no greater cause than investing in their child. However, engaging current parents as donors is a challenge. Why? Because they are already paying tuition…

Best Ideas: Year End Appeal

It is that time of year again when our email and snail mail boxes fill up for requests for funds to support our favorite causes… or even causes we have never heard of! What makes a letter compelling? There are a couple qualifiers before I get into the technical aspects that make a letter successful….

The Best Nonprofit Direct Mail Pieces

Tis the season for your year-end appeal… it is the most wonderful time of the year to fundraise. Below are the 10 MUST DO key elements of a year-end appeal.    #1  Compelling story in the letter about a recipient of your organization’s services. #2 Eye catching facts and figures since most readers will simply skim the letter, highlight what…

“Heart String” stories: Telling Your Organization’s Story

“If you want people to understand and identify with a complicated concept, tell a story about it.” -Donald Miller, Author and Storyteller     This video demonstrates that how you tell your story will change how people will respond – and will result in donations to your nonprofit organization.   Andy Goodman, author of Why…

Social Media and Fundraising

While online giving constitutes only 10% of total philanthropic giving, the average online gift is $146 vs. the average direct mail gift is $38. This build a pretty strong case for your organization to conduct fundraising online. While social media is a wonderful way to help promote fundraising campaigns – it is the messenger, not the…

Mother’s Day Appeal

When I was consulting at Alzheimer’s Association, we partnered with one of our key volunteers and donors to create a Mother’s Day Appeal. This was a beautiful way to pay tribute to her mother who has Alzheimer’s but also to reach out to other daughters and family members who have a mother (or father, aunt,…

Sample donation request letter and donation card

When your hand is out asking for donations, it is always nice to have a beautiful letter to express why you need donations and how a donor can help your organization. These beautifully crafted letters take time and creativity to author. To give you a head start, I’m posting my sample donation letter to give…

Thank you! Gracias! Grazi! Toe Chie! Merci!

Once you received all of your year end donations, it is time to say “thank you”! Great ideas include: 1. Personalized handwritten thank you notes. This one was the best one received from my dear little friend Sage: 2. Pick up the phone. In this technological age, we tend to utilize email or texting to send…

Direct appeal winner: Opportunity International

I recently received this fundraising appeal from Opportunity International in the mail. In my humble opinion, they did a terrific job with this appeal. The messaging is simple: girls are not in school. The donor can help change this: $1 a day will allow girls to go to school. The keys to their success: Pictures of…

Capital Campaign Killed the Annual Fund

I have the song “Video killed the radio star” buzzing through my head right now. It seems appropriate for the title of this blog: Capital Campaign Killed the Annual Fund. When preparing for a capital campaign, one of the poignant discussions is how the capital campaign will cannibalize the annual fund. Often, I will advise…