It is that time of year again when our email and snail mail boxes fill up for requests for funds to support our favorite causes… or even causes we have never heard of! What makes a letter compelling? There are a couple qualifiers before I get into the technical aspects that make a letter successful. … More Best Ideas: Year End Appeal
Tis the season for your year-end appeal… it is the most wonderful time of the year to fundraise. Below are the 10 MUST DO key elements of a year-end appeal. #1 Compelling story in the letter about a recipient of your organization’s services. #2 Eye catching facts and figures since most readers will simply skim the letter, highlight what … More The Best Nonprofit Direct Mail Pieces
“If you want people to understand and identify with a complicated concept, tell a story about it.” -Donald Miller, Author and Storyteller This video demonstrates that how you tell your story will change how people will respond – and will result in donations to your nonprofit organization. Andy Goodman, author of Why … More “Heart String” stories: Telling Your Organization’s Story
While online giving constitutes only 10% of total philanthropic giving, the average online gift is $146 vs. the average direct mail gift is $38. This build a pretty strong case for your organization to conduct fundraising online. While social media is a wonderful way to help promote fundraising campaigns – it is the messenger, not the … More Social Media and Fundraising
When I was consulting at Alzheimer’s Association, we partnered with one of our key volunteers and donors to create a Mother’s Day Appeal. This was a beautiful way to pay tribute to her mother who has Alzheimer’s but also to reach out to other daughters and family members who have a mother (or father, aunt, … More Mother’s Day Appeal
When your hand is out asking for donations, it is always nice to have a beautiful letter to express why you need donations and how a donor can help your organization. These beautifully crafted letters take time and creativity to author. To give you a head start, I’m posting my sample donation letter to give … More Sample donation request letter and donation card
Once you received all of your year end donations, it is time to say “thank you”! Great ideas include: 1. Personalized handwritten thank you notes. This one was the best one received from my dear little friend Sage: 2. Pick up the phone. In this technological age, we tend to utilize email or texting to send … More Thank you! Gracias! Grazi! Toe Chie! Merci!