The best return on the investment of a corporate sponsor is helping out the charity, but it doesn't hurt if they receive a few (or more) perks! The best sponsorship packages offer value to the sponsor through the following strategies. First Strategy: Provide a ROI Obviously, the biggest Return on Investment (ROI) for a sponsor is… Continue reading Top 3 Strategies to Win Corporate Sponsors
Corporate philanthropy works best when there is a true partnership in place. As we know from my Huff Post article, there needs to be a return on the investment for the corporation. What if the ROI brought not only dollars, but also volunteers and meaningful skilled labor to the organization that directly benefitted the nonprofit’s… Continue reading TeamBuilding through Corporate Philanthropy
Join Me as panel moderator of Corporate Philanthropy: How can nonprofits effectively engage corporations in philanthropy that will positively influence their bottom line? at the North County Philanthropy Council Luncheon on Friday, May 1, 2015 at 11:30 a.m. at the Sheraton Carlsbad. Interested? More info and registration here. The business of philanthropy tends to rely on an emotional… Continue reading Corporate Philanthropy: How can nonprofits effectively engage corporations in philanthropy that will positively influence their bottom line?
Check out my new Huffington Post blog about 'donor-consumers'.
When the economy began to turn for the worse, nonprofits saw their corporate partners pull back on their giving. While, corporations don’t give for the “tax-deduction”, they enjoy the community visibility can receive for their donation often in the form of an event sponsorship. The corporations association with doing good work in the community can… Continue reading If the Shoe Fits: The Changing Face of Corporate Philanthropy
“Fans of our wine buy and drink our wine because they love it. The philanthropic component is a bonus to them.” -Kat McDonald, Art+Farm Wine, Napa, CA In recent years, winery philanthropy has increased by making donations to designated charities through their sale of wine. Interesting concept. In most cases, a certain… Continue reading Pinot Noir Philanthropy? Wineries “Doing Good” With Profits.