I recently received this fundraising appeal from Opportunity International in the mail. In my humble opinion, they did a terrific job with this appeal. The messaging is simple: girls are not in school. The donor can help change this: $1 a day will allow girls to go to school. The keys to their success: Pictures of… Continue reading Direct appeal winner: Opportunity International
I have the song “Video killed the radio star” buzzing through my head right now. It seems appropriate for the title of this blog: Capital Campaign Killed the Annual Fund. When preparing for a capital campaign, one of the poignant discussions is how the capital campaign will cannibalize the annual fund. Often, I will advise… Continue reading Capital Campaign Killed the Annual Fund
This year, my best advice to my clients regarding their year end direct mail is: less is more. I'm encouraging them to pull back on the massive mailing and just focusing on the people who actually give. A smaller mailing not only saves money, it allows you to personalize your appeals. I also am encouraging… Continue reading Year End Appeal 2012: Less is More
Great stewardship of donors doesn't always mean just saying "thank you" after they give you a donation. It means saying thank you all year long. With the year end appeal upon us, we need to remember to say "thank you" before we say "please". The Living Coast Discovery Center sent out the postcard below as a… Continue reading Say “thank you” before you say “please”
Last week, I received this note in the mail. It came in a simple hand-addressed envelope. No bells or whistles or creative messaging on the outside to get me to open the envelope. The letter was handwritten on a lined piece of paper and only a few sentences long. And it is the most compelling… Continue reading What we can all learn from a 9-year-old fundraiser
Yesterday, I was working at my new client’s office and was on a phone call with Miss Jenny Magic of Better Way to Say It. We were discussing “heart string” stories and gathering pictures and stories from the people that Alzheimer’s Association has served to use in direct mail appeals, on the website and other… Continue reading Storytelling
I received a very interesting direct mail appeal in my mailbox yesterday from Smile Train (note: I have not supported this organization in the past nor had I heard of them until yesterday -- so clearly they bought my name from some list that I qualified for). The outside envelope states: "Make one gift now… Continue reading Do you think it will work?