Getting ‘in’ with the In-crowd: Upgrading Members to Donors

  I recently became a member of the Los Angeles County Museum of Art. Not because I live in Los Angeles or because I plan to frequent the Museum on a regular basis. However, I did want to access something special at the Museum that only members can access. My membership gave me entrance to a sold out art exhibition…

Membership Drive Overview

Recently, I worked with a client to develop a membership drive. I have seen another client have great success in this area utilizing the plan below. In fact, this client doubled their membership in 18 months. Talk about a great success!!   A membership drive is a focused effort in a specific time period to…