2017 promises to bring change and hopefully a better future. The building strength of the economy will continue to positively increase philanthropy this year. Below are my philanthropic predictions for this New Year. Generosity rising. 2017 will bring another increase in total philanthropic giving by ~4% to reach a new high of over $388… Continue reading My Philanthropic Predictions for 2017
As you prepare for your year-end giving campaign, make sure that your donation web page is set up for successfully receiving donations. Check out Stay Classy's suggestions: Simplicity Priority #1. Make sure people will get through your donation page! Priority #2. Limit external navigation! Branding Carrying over your branding, messaging and imagery to the donation page… Continue reading Three Pillars of a Great Donation Page
What is #GivingTuesday? An online fundraising opportunity for your nonprofit organization coming up this Tuesday, December 1, 2015. Why is #GivingTuesday a “thing”? Giving Tuesday began in 2012 as a day dedicated to giving to nonprofits. It is observed each Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday… Continue reading #GivingTuesday
Check out my guest blog over at Stay Classy and learn about how to "love up" on your donors.
According to Network for Good, online giving constitutes 10% of total philanthropic giving. The average online gift is $146 compared with $38 for the average direct mail gift. Garner Online Donations Place a prominent “donate” button on the header of the website that is easily visible in the same place from page to page. Offer… Continue reading Donating Online: How to Set Up Your Website for Fundraising Success
Did you know that 53% of donors will leave a nonprofit because of a lack of communication? Thanks to our modern technology, nonprofits can communicate in less than 140 words and with one photo to keep donors engaged. Instagram is a simple as snapping a photo and sharing it online. The key to making it an effective… Continue reading A Picture is Worth a Thousand Words: How-to-Instagram-for-Good
Do you want to start fundraising from individuals for your nonprofit, but not sure were to start? Here are some easy steps to kick start your individual donor giving program: First and foremost, you need a website! You can use free services like WordPress to create a website quickly and without needing to know all the… Continue reading How-To-Guide: Kickstart your individual donor fundraising!