The final phase of any capital campaign is the Celebration of meeting (or exceeding) the goal and recognizing all of those involved who made the campaign a success. The University of San Diego (USD) just finished an eight-year comprehensive campaign, Leading Change: The Campaign for USD, to raise a total of $300 million+. The comprehensive campaign raised… Continue reading Celebration
“Donor stewardship is about elevating the donor experience.” I had a chance to sit down with Christina Todosow, Fitz’s ‘Of Counsel’ Consultant and Director of Stewardship at Rady Children’s Hospital, to talk about donor stewardship. Christina believe that donor stewardship is about elevating the donor experience through thoughtful opportunities and communications that recognize, inform, and… Continue reading Donor Stewardship
When I meet with potential clients, they often think I have a magic wand in my purse that I will wave all around their offices and things will magically change for the better. Like, new donors will instantly start giving or current donors will double their donations. Presto-chango! Instant increased fundraising!! What I have found… Continue reading The “Magic” in Major Donor Fundraising
Tis the season for your year-end appeal… it is the most wonderful time of the year to fundraise. Below are the 10 MUST DO key elements of a year-end appeal. #1 Compelling story in the letter about a recipient of your organization's services. #2 Eye catching facts and figures since most readers will simply skim the letter, highlight what… Continue reading The Best Nonprofit Direct Mail Pieces
Check out my guest blog over at Stay Classy and learn about how to "love up" on your donors.
Did you know that 53% of donors will leave a nonprofit because of a lack of communication? Thanks to our modern technology, nonprofits can communicate in less than 140 words and with one photo to keep donors engaged. Instagram is a simple as snapping a photo and sharing it online. The key to making it an effective… Continue reading A Picture is Worth a Thousand Words: How-to-Instagram-for-Good
Love is in the air. So, go ahead and use the excuse of cupid's arrow to show some love to your donors. A couple years ago at the San Diego Alzheimer's Association, we came up with a great idea to show love to a specific donor segment: payroll deduction donors and corporate match employee supporters.… Continue reading Show Your Donors Some Love