The “Magic” in Major Donor Fundraising

When I meet with potential clients, they often think I have a magic wand in my purse that I will wave all around their offices and things will magically change for the better. Like, new donors will instantly start giving or current donors will double their donations. Presto-chango! Instant increased fundraising!! What I have found…

The Best Nonprofit Direct Mail Pieces

Tis the season for your year-end appeal… it is the most wonderful time of the year to fundraise. Below are the 10 MUST DO key elements of a year-end appeal.    #1  Compelling story in the letter about a recipient of your organization’s services. #2 Eye catching facts and figures since most readers will simply skim the letter, highlight what…

A Picture is Worth a Thousand Words: How-to-Instagram-for-Good

Did you know that 53% of donors will leave a nonprofit because of a lack of communication?  . Thanks to our modern technology, nonprofits can communicate in less than 140 words and with one photo to keep donors engaged. Instagram is a simple as snapping a photo and sharing it online. The key to making it an…

Show Your Donors Some Love

Love is in the air. So, go ahead and use the excuse of cupid’s arrow to show some love to your donors. A couple years ago at the San Diego Alzheimer’s Association, we came up with a great idea to show love to  a specific donor segment: payroll deduction donors and corporate match employee supporters….

Sample Annual Report: It’s That Time of the Year

It’s January and hopefully you are coming off of a successful year-end giving season and that you made (or surpassed) your goal. Now it is time to report to donors on how their money is being put to good use. We call it “stewardship” in the fundraising business. Many nonprofits utilize Annual Reports to show…

Thank you! Gracias! Grazi! Toe Chie! Merci!

Once you received all of your year end donations, it is time to say “thank you”! Great ideas include: 1. Personalized handwritten thank you notes. This one was the best one received from my dear little friend Sage: 2. Pick up the phone. In this technological age, we tend to utilize email or texting to send…

Say “thank you” before you say “please”

Great stewardship of donors doesn’t always mean just saying “thank you” after they give you a donation. It means saying thank you all year long. With the year end appeal upon us, we need to remember to say “thank you” before we say “please”. The Living Coast Discovery Center sent out the postcard below as a…

Gratitude.

Recently, I was thanked by a client. It was very meaningful. It was simple. It cost nothing. I was honored to receive this certificate and be recognized for my work in front of the staff and Board members who I had worked with for the past two and a half years. This certificate will be…