annual fund

Best Ideas: Year End Appeal

It is that time of year again when our email and snail mail boxes fill up for requests for funds to support our favorite causes... or even causes we have never heard of! What makes a letter compelling? There are a couple qualifiers before I get into the technical aspects that make a letter successful.… Continue reading Best Ideas: Year End Appeal

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Direct Mail

What we can all learn from a 9-year-old fundraiser

Last week, I received this note in the mail. It came in a simple hand-addressed envelope. No bells or whistles or creative messaging on the outside to get me to open the envelope. The letter was handwritten on a lined piece of paper and only a few sentences long. And it is the most compelling… Continue reading What we can all learn from a 9-year-old fundraiser