It is that time of year again when our email and snail mail boxes fill up for requests for funds to support our favorite causes... or even causes we have never heard of! What makes a letter compelling? There are a couple qualifiers before I get into the technical aspects that make a letter successful.… Continue reading Best Ideas: Year End Appeal
Last week, I received this note in the mail. It came in a simple hand-addressed envelope. No bells or whistles or creative messaging on the outside to get me to open the envelope. The letter was handwritten on a lined piece of paper and only a few sentences long. And it is the most compelling… Continue reading What we can all learn from a 9-year-old fundraiser
I received a very interesting direct mail appeal in my mailbox yesterday from Smile Train (note: I have not supported this organization in the past nor had I heard of them until yesterday -- so clearly they bought my name from some list that I qualified for). The outside envelope states: "Make one gift now… Continue reading Do you think it will work?
My many apologies for my neglect of the blog. I’ve been busy with not one, not two, but three year end appeals. So, I’ve been busy working up some heartstring stories and clever options to make donating easy. I think the biggest success I have seen this year is the Board match. I’ve challenged each… Continue reading Matchy Matching