What we can all learn from a 9-year-old fundraiser

Last week, I received this note in the mail. It came in a simple hand-addressed envelope. No bells or whistles or creative messaging on the outside to get me to open the envelope. The letter was handwritten on a lined piece of paper and only a few sentences long. And it is the most compelling…

Do you think it will work?

I received a very interesting direct mail appeal in my mailbox yesterday from Smile Train (note: I have not supported this organization in the past nor had I heard of them until yesterday — so clearly they bought my name from some list that I qualified for).  The outside envelope states: “Make one gift now…

Matchy Matching

My many apologies for my neglect of the blog.  I’ve been busy with not one, not two, but three year end appeals.  So, I’ve been busy working up some heartstring stories and clever options to make donating easy. I think the biggest success I have seen this year is the Board match.  I’ve challenged each…