Fitz Nonprofit Consulting has been fortunate to work with over a dozen private and independent schools. One of the great challenges for these schools is fundraising.
Parents of students are the no greater cause than investing in their child.
However, engaging current parents as donors is a challenge. Why? Because they are already paying tuition (often at college tuition rates) for their child to attend school. It is not intuitive to also make a donation. Many parents will wonder why tuition isn’t higher if they need to make a donation on top of their tuition payment.